Pandora
May 9, 2010 at 3:43 PM 
Problem
Redesign a logo for Pandora that communicates the brand’s ideals and dynamic nature.
Insight
The current logo is simply a wordmark set in a serifed typeface. This does not do justice to this progressive and dynamic piece of technology. A contemporary logo that is, like the technology, progressive and dynamic is more appropriate.
Solution
A simple mark that was subjectively defined as many things by many people was the solution that allowed for a subjective take on the content and integration of a modular system.
;)
Logo Development
This arc catalogs my inspiration for imagery and the development of the marks(s) from sketch to vector to finality.
Copy
"Pandora is an automated music recommendation and Internet radio service. Pandora categorizes hundreds of attributes of songs via the Music Genome Project. Users input music they enjoy and the service continues to play songs made up of similar ‘dna’. There are many directions from which to draw inspiration; I derived a lot of imagery from radio’s heydays, visualizations of fingerprints and dna, as they are unique to every person, and also a handfull of symbols of modern technology. Ultimately I was able to break a lot of these symbols into their common elements and shapes. This abstraction allows the mark the flexibility to be interpreted in a number of ways. The mark is commonly seen as a radio tower, a turntable, or a piechart.”
;)
Modular System
Music tastes are highly subjective and very personal. We hold our music tastes as a major attribute of our identities.
This modular system uses attributes defined by the Music Genome Project to develop a color palette unique to a user’s music experience on Pandora.
Hue, value, and saturation are dependent on qualifiers of the tracks. The width of the color is defined by the duration of the portion (or entirely) of the track that was listened to. What emerges is a beautiful color palette that is unique to each user and the experience he or she has on Pandora. Pandora would work with colourlovers.com to develop these color ranges.
Above, you can see how these color palettes might develop given varied music tastes. Colors were sampled from color palettes on Colour Lovers. The first palette was developed from a search for “rap,” while the second palette was developed from a search for “jazz.” It should be noted that color development runs deeper than simply genre.
7 Comments | tagged Branding, Case Study, Identity, Modular, Print
Reader Comments (7)
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