Verizon

Problem
If Verizon’s current branding were a TV personality it would be Jim Cramer. Verizon’s current brand voice is cheap and desperate.

Insight
A large share of the brand’s consumers are young professionals. Verizon features Blackberry phones, and phones with popular operating systems such as the Android operating system by Google. Because of this, Verizon should be something to be desired.

Solution
I developed a more unified and confident brand voice by shifting focus onto a strong and sure use of typography and allowing imagery of the phones to be the heroes. Since the brand will experience such a radical shift, I held onto the color red —the color of desire — which the company has a lot of stock in.

For the mark I wanted to create something with energy that spoke to the way that freeing ourselves of wires has allowed us to be more connected than ever. I used the familiar symbol for infinity and gave it life by weighting the mark in the manner it may appear in a long-exposure light drawing — an effect achieved by camera.

Business Card
Elements on either side of the business card were given ample margins in anticipation of their role. On the front, the card is received and the customer views the mark while holding the card in his or her right hand. While using the contact information on the back, the customer will be holding the card with his or her left hand while dialing or typing with his or her right.

Phone Tag
Typography is aimed at easy access to information and for quick side-by-side comparisons between two or more mobile phones.

Retail Bag
A branded retail bag with a bold use of the logo. The handles are an extension of the higher end of the logo. The logo takes on a tangible form here — this is a touchpoint for the user to interact physically with the brand’s logo.

Publication
The Small Business Guide is a publication printed biseasonally that outlines selected phones and plans, and features tips for small businesses. These are distributed at Verizon’s retail stores.

Cover
The cover utilizes a flood of the brand’s signature red and an authoritative use of typography. Layout and type are used in a way that allows for easy navigation by the reader.

Chapter Introduction
This spread uses some of the brand’s heavier tones to offset it from content spreads. The mobile phones are still the heroes, but in this instance a hand is shown holding the phone in order to add a human element and prevent the brand from becoming too cold and mechanical.

Infographic Spread
This content had previously been formatted by the brand in a boxy table with a color-system that wildly deviated from the brand.

I focused the information and organized it in a more intuitive manner and created a more elegant use of space and content.

Website
Verizon’s current Website is compartmentalized and unfocused. Here, the brand’s online presence strengthens its values of focus, sophistication, and the concept of the mobile device as the hero.

Verizon's Website redesign takes a more intuitive and presentational approach.

This is in order to sell the concept of the brand and to allow users to make easier choices about navigation within the site. The interface has been cleaned up by neatly collecting and tucking away supplementary information that had been crowding the content.
This screencapture displays a landing page for the “wireless phones” subcategory.

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[grace]

i found your website through lost type co-op, and i had to comment on this project! as a fellow graphic designer, i love this logo and application. awesome work. was this for a school project?

[Matt Westrik]

This is great. Verizon's current branding is horrible; they should totally adopt this.

The bag is very creative.

Keep up the amazing work, man.